TikTok powers Kenya’s digital rebound with 3.3 million accounts
Kenya added 3.3 million active social media accounts between February and October 2025, a 21.9% surge that marks a strong recovery from last year’s slowdown and underscores TikTok’s dominance among the country’s young, mobile-first population. The rebound pushed the total number of active social media identities to 18.4 million by October, equivalent to 31.8% of…